Legal

Privacy Policy

Last updated: April 11, 2026

Who we are

Prairie Brand is a small apparel label based in Tulsa, Oklahoma. Questions about this policy? Email [email protected].

What we collect, and when

  • Newsletter signup: your email address only.
  • Checkout (via Stripe): your name, email, shipping address, and size selection. Stripe collects and processes your card details — we never see or store your card number.
  • Spam protection (reCAPTCHA v3): Google collects IP address, browser info, and interaction signals to score traffic. See Google's Privacy Policy.
  • Analytics (Google Analytics 4 & Google Tag Manager): we use GA4 and GTM to understand how visitors use the site — pages visited, time on site, and general geographic region. Google may set cookies to distinguish users. See Google's Privacy Policy.
  • Advertising measurement (Meta Pixel): we use the Meta (Facebook) Pixel and Conversions API to measure the effectiveness of our ads and understand site activity. Meta may collect browsing data and set cookies. See Meta's Privacy Policy.
  • Server logs (Cloudflare): standard request logs (IP, user agent, timestamp, URL) for uptime and abuse prevention.

Who we share it with (sub-processors)

  • Stripe — payments and sales tax
  • Static Forms — newsletter signup delivery
  • Google reCAPTCHA — spam protection on forms
  • Google Analytics / GTM — site analytics
  • Meta (Facebook) — advertising measurement
  • Cloudflare — hosting, DNS, and email routing

Cookies

This site uses cookies set by the following services:

  • Google reCAPTCHA — scores form submissions to block bots.
  • Google Analytics (GA4) — distinguishes unique users and sessions to measure site traffic.
  • Meta Pixel — tracks conversions and site activity for ad measurement.

Prairie Brand does not set any first-party cookies of its own.

What we don't do

We don't sell your personal data to third parties. We don't run retargeting ads that follow you around the internet. The tracking tools listed above are used solely to understand how the site performs and measure the reach of our advertising.

Your rights

Email [email protected] and we'll access, correct, delete, or export your data. Newsletter emails also include a one-click unsubscribe link at the bottom of every send.

Children

Prairie Brand isn't directed at children under 13, and we don't knowingly collect personal information from them.

Changes to this policy

If we update this policy, we'll bump the "Last updated" date at the top of the page.

Contact

Questions, requests, or concerns: [email protected].